In this post we cover in great depth the fallicies behind the term 'Server to Server Header Bidding' and break down in simple terms what you're really getting when the marketing department shows up with their snake oil. Find out why the solutions being marketed as 'Server to Server' is actually much worse for not only publishers and buyers but for the entire ad tech eco-system.
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There seems to be a significant amount of misinformation in the Header Bidding space that has proliferated around several “feared” buzzwords and was primarily spread by some self-serving exchanges early in the header bidding battle. There is a laundry list of these, however, this blog post is going to focus on a relic that’ still widely reflected upon – Header Bidding Timeouts.
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